Quantum-enhanced AI entrepreneurship in tourism: Transforming dynamic and personalized business models

Aidin Salamzadeh; Leo-Paul Dana; Morteza Hadizadeh; Niloofar Rastgoo

doi:10.29073/jer.v3i2.54

Authors

Aidin Salamzadeh The Innovation and Entrepreneurship Research Lab, GECC/Strategic Research Institute, Asia Pacific University of Technology & Innovation (APU), Kuala Lumpur 57000 https://orcid.org/0000-0001-6808-1327
Leo-Paul Dana VIZJA University https://orcid.org/0000-0002-0806-1911
Morteza Hadizadeh University of Tehran
Niloofar Rastgoo University of Tehran https://orcid.org/0000-0002-8383-8145

DOI:

https://doi.org/10.29073/jer.v3i2.54

Keywords:

Digital Innovation, Quantum Artificial Intelligence, Tourism Entrepreneurship

Abstract

This research integrates quantum-driven artificial intelligence with innovative entrepreneurial strategies to design an adaptive decision-making model for tourism businesses. The model leverages principles of quantum uncertainty and artificial intelligence to address operational complexity and uncertainty, advancing personalized traveler experiences and sustainable tourism entrepreneurship. Through theoretical synthesis and simulations using twelve qubits, the study models key variables—including tourist preferences, real-time conditions, economic and health indices, social media trends, and resource capacities—to optimize tourism management and entrepreneurial decision-making. Results illustrate enhanced adaptability, resilience, and business innovation by supporting entrepreneurial actions such as personalized travel planning, supply chain optimization, crisis response, and business opportunity prediction. The findings propose quantum-AI integration as a disruptive force within tourism entrepreneurship, promoting both sustainable business models and global industry transformation.

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